What we do

What we run for you.

Done-for-you AI operations for service businesses. We answer the calls you miss. We text back in seconds. We book the appointment. We chase the review. So you can stay on the truck.

Every service is built around one principle: free up your team, don't replace them. Same Staff. Same Heart. Better Systems. Better Results.

10
Services

Front office, lead capture, communications, automation, and reporting — built to work together.

1
Consultation

Free, focused, no slideshow. We map your business and tell you what's actually worth running.

0
Bundles

Pay for what moves the needle, not what fills a tier. If you don't need it, we won't sell it.

How we decide what you need

You don't pick services from a menu.

The free MarginMax Consultation does that. We sit down, look at your business, and tell you the two or three things that will move the needle first. Not 12. Not a bundle. Just the ones worth running.

If you don't need a service, we won't sell it to you. If you need something we don't do, we'll tell you that too.

Book Your Free MarginMax Consultation
How the tiers work

Every AI agent below is conversational by default. It answers, qualifies the lead, and hands you the details, no booking required. Booking is the optional top tier: switch it on and the agent schedules the job straight onto your calendar. Leave it off and you take the booking from there.

01

AI Phone Answering

Your phone is answered 24/7 by a custom AI agent, trained on your services, your hours, and your voice. The caller hears a friendly, professional voice that answers their questions, qualifies the lead, and texts you the details while you're still on the job. Nothing slips past you.

Want to go full top tier? Add booking. Now the agent doesn't just hand you the lead, it lets the caller book the job right then and there, straight onto your calendar, with the confirmation and reminder handled for you. You just watch the appointment land.

The leak this plugs

Service businesses miss 30 to 40 percent of incoming calls during business hours. After hours, that climbs past 60 percent. Every missed call is a customer that walked to your competitor.

02

Missed-Call Text-Back

Your texting agent. A call comes in and goes unanswered, and within seconds an automatic text fires back to the caller, written in your voice so it reads like you sent it yourself. It works the other way too — a customer can text your number directly and start the conversation right there.

Standard. One pre-written message, set up once and fired automatically. Lets the caller know you saw them and how to book. Simple and instant.

Fully conversational. The AI takes the thread — whether it started from a missed call or an inbound text — qualifies the lead, answers questions, and keeps the conversation going in your voice. Drops a clean summary in your inbox.

Conversational plus booking. Everything in the conversational tier, and the AI books the appointment right inside the text thread and lands it on your calendar. Runs the whole job before you pick up the phone.

The leak this plugs

Most missed calls go to voicemail and die there, and most texts to a business number never get answered at all. Without a text-back, missed calls convert to jobs at around 5 percent. With one, that jumps to 35 to 45 percent — and every inbound text becomes a live conversation instead of a dead end.

03

Website Chatbot

An AI agent that lives on your website. Visitors chat with it the way they'd text a real person, right there on your site. No 12-field contact form, no waiting on a callback. For the customers who would never have picked up the phone, the ones who would have closed the tab and Googled the next guy.

Conversational. Handles the chat, answers questions, qualifies the lead, and hands you the details to follow up.

Full-service. The optional top tier. Adds booking, so the agent schedules the job on your calendar and confirms it, right inside the chat.

The leak this plugs

Web visitors who land at 11pm, can't call, won't fill out a long form, and bounce. The chatbot catches them where they actually are and books them while they are still interested.

04

Appointment Booking

Customers book themselves. Real-time availability tied to your calendar. Automatic SMS reminders that cut no-shows in half. No more six-text back-and-forth to land a 30-minute window.

You see the appointment. The customer gets a confirmation. The job gets done.

The leak this plugs

Phone-tag and back-and-forth eats around 1 in 5 qualified inquiries before the appointment ever lands. SMS reminders cut no-shows roughly in half on top of that — from around 20 percent down to under 10.

This is the engine that actually books the job, behind the Full-service phone agent, the missed-call AI, and the website chatbot. It also works on its own, tied to any service page on your site, all funneling into the same calendar.
05

Review Management

Three pieces working together.

1. Review request automation. After a job is marked complete, an SMS fires 1 to 3 hours later asking for a Google review. Personalized to the customer, written in your voice.

2. Auto review reply drafting. New review comes in, AI drafts a reply in your tone, you approve, it posts to Google.

3. Negative review alert. Any 1 to 3 star review fires an immediate text to you so you can call the customer and fix it before it damages you.

The leak this plugs

Most service businesses have 4 to 12 happy customers a week and zero new reviews. Asking at the right moment, in the right channel, turns half of those into 5-star public proof. And reviews are how people choose: someone searching your trade scrolls straight to the highest-rated shop and calls them first. Stack up more 5-star reviews than the shop down the road, and you become the one the phone rings for.

06

Lead Generation (Organic Only)

We don't run paid ads. We don't run Meta, Google, or Local Service Ads. We maximize every lead you already get from organic search, referrals, and missed calls.

What's included: forms on your site, hosted landing pages for organic campaigns, lead capture flowing into the inbox where you can actually find it.

The leak this plugs

Most service businesses are leaking 30 to 50 percent of their inbound leads. We catch them all first, then look at growing the top of the funnel.

Explicitly not included: paid ad management. If you want Google Ads or Facebook Ads run, we'll refer you to a specialist.
07

Business Automation

Every repetitive task in your day-to-day pulled out and handed to a system. New customer onboarding. Quote follow-ups. Service reminders. Re-engagement of dormant customers. The 47 small things eating your team's day.

We map your business, find the leaks and the time sinks, and automate the ones worth automating. The rest, we leave alone.

The leak this plugs

Repetitive admin work — quote follow-ups, onboarding, dormant-customer re-engagement — burns 8 to 12 hours a week off your team. Automating the right ones gives that time back without growing headcount.

08

Email and SMS Campaigns

We send the right promotional, seasonal, and re-engagement campaigns to your customer list. SMS blasts for the busy weeks. Email for the long-form stuff. Written in your voice. Compliant with A2P 10DLC, quiet hours, and STOP keywords by default.

Use cases: "Spring tune-up special" to your past HVAC customers. Holiday pre-order push for your bakery list. "We haven't seen you in 18 months" re-engagement for the dormant ones.

The leak this plugs

Your past-customer list is the cheapest source of revenue you have, and most service businesses never touch it. A re-engagement push to dormant customers typically pulls 5 to 15 percent back into a job at zero acquisition cost.

09

Website Creation

A fast, mobile-first website built specifically for your business. Your story. Your services. A face behind the name. Tied into every other system on this page so customers can call, text, or book a job from any page.

You own your domain. We host. Reversible if you ever leave.

Not a template with your logo slapped on.

The leak this plugs

Visitors decide whether to trust your business in under 5 seconds. A slow, mobile-broken, or template-looking site sends them straight to the competitor — and nothing else on this page works without a site that converts.

10

Weekly Performance Reports

Plain English summary of what happened this week. Calls answered. Appointments booked. Reviews captured. Leads caught. Revenue recovered. Numbers tell the story. We translate.

No vanity stats to decode. Just one clean dashboard with your weekly summary and every lead in one place.

The leak this plugs

Most owners can't tell you their actual lead-to-job rate, what missed calls cost them last week, or whether last month's marketing paid back. What gets measured gets fixed. What doesn't, leaks.

Just one thing

Don't want the full system? Just need one thing?

Tell us what's leaking. If it's one missed call problem, one review backlog, one landing page, we can work something out. The monthly tier is the easiest way to plug everything at once. It is not the only way.

Tell us what you need.

Want to learn it yourself?

Sit down with the founder. Build it together.

Don't want us to run your AI? Want to learn how to do it for your business yourself? Book one-on-one training with Don, for you or whoever on your team will own the implementation. AI familiarization, identify the workflow that needs building, build it live. Walk away with something that works.

Book a training session.

Coming soon

Free workshops on AI for service businesses.

Small-group workshops on practical AI for HVAC, plumbing, contracting, and home improvement crews. Free. No pitch deck. Tools you can use Monday.

Get notified when the next one is announced.

Find out where your business is leaking.

The free MarginMax Consultation walks you through it. Real audit, real plan, real answers.

Book Your Free MarginMax Consultation
Or call (973) 222-8692