Every county page is written about that county: its towns, its housing, its weather,
the calls its trades actually get. None of them is a template with the name swapped.
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Home base
Sussex County
Sparta, Newton, Hopatcong, Vernon, Andover and the lake towns
MarginMax is built here. The wooded corner of North Jersey: wells and septic, lake houses that open in May, the first no-heat call of November, and an hour on 206 between jobs with the phone ringing the whole way. The consultation is across a table in Sparta if you want it that way.
The Sussex County page →
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One county over
Morris County
Morristown, Denville, Randolph, Parsippany, Rockaway, Boonton, Chester and Mendham
Commuter country. Two-income households find the dead water heater at 7 PM and call three names off the screen. The shop that answers gets the job. Close enough that setup can happen at your counter.
The Morris County page →
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Next door
Warren County
Hackettstown, Phillipsburg, Washington, Belvidere, Blairstown and the river towns
Farm roads, the Delaware along the whole western edge, and Pennsylvania contractors crossing the bridge to compete. Wells, septic, barns, generators, and a customer who has already learned that nobody calls back.
The Warren County page →
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Two counties in one
Passaic County
Paterson, Clifton, Wayne and Totowa in the south; West Milford, Ringwood and Greenwood Lake in the north
A plumber in Wayne and a plumber in West Milford get different weeks: boilers, radiators and landlords in the old two-families down south, wells and lake houses and winter up north. One agent, written for whichever shop it is.
The Passaic County page →
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Down 17
Bergen County
Hackensack, Paramus, Ridgewood, Fort Lee, Englewood, Teaneck, Mahwah, Fair Lawn and dozens more
Close houses on small lots, a downtown and a building department in every town, commuters gone until seven, and a full page of names for every trade. The customer calls the first one that answers. Yours can be that one.
The Bergen County page →
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Down 280
Essex County
Montclair, Bloomfield, West Orange, Livingston, Millburn, Maplewood, the Oranges and Newark
Pre-war Victorians and colonials with steam radiators, slate roofs and sewer laterals under old trees on one side, dense multi-family blocks with landlords and supers on the other. The agent is written for the side your shop works.
The Essex County page →
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Down 31
Hunterdon County
Flemington, Clinton, Lambertville, Frenchtown, Tewksbury, Readington and the river road
Horse farms, estates, long private drives, wells and septic nearly everywhere, and a job in Milford that is a real drive from the next one in Califon. The agent books only openings the truck can reach.
The Hunterdon County page →
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Down 287
Somerset County
Somerville, Bridgewater, Hillsborough, Basking Ridge, Bernardsville, Bound Brook and Manville
Corporate campuses on 287, big developments in Hillsborough with water heaters all reaching the same age, and the night the Raritan comes up and every sump pump in Bound Brook calls at once. The agent answers all of them.
The Somerset County page →
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By video
Hudson County
Jersey City, Hoboken, Bayonne, Union City, West New York, North Bergen, Weehawken and Secaucus
Buildings, not houses: walk-ups and high-rises, risers and shared boilers, a landlord with twelve units and one phone, a property manager who wants it in writing. The far end of the service area, so the consultation is by video and the founder drives only if a setup honestly needs it.
The Hudson County page →