The first 5 clients get a lifetime founding rate.
No countdown timer. No fake urgency. We're working with our first 5 founding clients at a rate they keep for as long as they work with us. The trade is honest feedback and the right to share your story once results land.
When the 5 spots are filled, they're filled.
Real proof beats a polished pitch deck.
We could fake testimonials. We could buy stock-photo case studies. We could run paid ads until something sticks.
We'd rather find five real businesses, do the work right, and let the numbers speak for us.
That's what the founding client program is.
We work with the first five businesses at a founding rate they keep for life. In exchange, when the results land (and they will), we get to share the story. Real numbers. Real names. Real businesses.
That's the whole trade.
Here's what you get. Here's what we ask.
What you get
- Lifetime founding rate. A material discount off our standard rate, locked in for as long as we work together. Specific amount discussed on the consultation call.
- The full service. Whatever scope of work fits your business. We don't water down the package because you're paying less.
- Direct access to Don. Every founding client gets the founder, every time.
- First crack at new services. When we ship something new, founding clients get it first and get it free during the rollout window.
What we ask
- An honest testimonial once we've delivered measurable results (typically 60 to 90 days in).
- Permission to publish a case study with real numbers. We anonymize anything sensitive and you review every line before it ships.
- A 15-minute reference call with future prospects (no more than once a quarter, scheduled around you).
That's it. No exclusivity. No marketing rights to your face or your name without your explicit yes. No long lock-in beyond a standard service agreement.
The first clients always take the biggest leap of faith.
Whoever signs up first is signing up before there's a case study to read. Before there's a testimonial wall. Before there's anyone else they can call to ask, "is this guy any good."
The least we can do is meet that risk with a rate that says thank you for as long as you're a client.
The early customers built MarginMax. They should keep being treated like it.
You're coming in early.
We're not going to pretend you're client number 500. You won't be. The system works, and it's already running our own business day to day. But you'll be one of the first service businesses we point it at, which means some of it gets fine-tuned around how your shop actually runs.
Here's what that means for you. When something needs adjusting, you've got a direct line to the person who built it, and it gets handled fast. You're not filing a ticket into a void. Your business shapes how this works for every client who comes after you, and you'll get more of Don's attention than anyone who signs later ever will.
That's the honest version. Early means early. We think it's a fair trade for a rate you keep for life, and we'd rather tell you straight than sell you a finished-product story that isn't true yet.
Built for owners who already feel the bleed.
A founding client slot makes sense if:
- You're running a real service business. HVAC, plumbing, handyman, home improvement, or another Main Street trade.
- You already know your business is leaking leads. You've felt it. You haven't pinned it down yet.
- You'd rather work with a small operator who picks up his own phone than a big agency that bills you for a project manager.
- You're willing to share results honestly when they land. Good, bad, or surprising.
If you're shopping for the absolute cheapest option or you want a hands-off "set it and forget it" vendor, this isn't the right program. Book the consultation anyway and we'll point you toward what would actually fit.
How a founding client slot gets locked.
Book the free consultation
Same path as any prospect. Intake form, 30-minute call, leak map, first three plugs.
We both decide if it's a fit
Founding client status is mutual. We don't sign every business that wants in.
We sign the service agreement
Founding rate locked into your service agreement before any paid work starts. In writing, for life.
We build it
Setup takes one to six weeks depending on scope. Same Don. Same standard.
We deliver
The testimonial and case study conversation happens after we've delivered. Not before.
Updated manually as spots fill. When it hits zero, this page shifts to a waitlist.
Book Your Free MarginMax ConsultationFive businesses. Lifetime founding rate. Honest trade.
If that sounds like the kind of relationship you want, book the consultation. We'll walk through your business, look at the leaks, and decide together if a founding slot fits.